A Message for LeBron James

Wayne Root

Pro Sports in America is dying in front of our very eyes. This will be a story taught in business schools across America for decades to come. The story is about how to kill a multi-billion-dollar empire overnight, with just your big mouth.
It’s about killing the goose that layed the golden egg.
It’s about the massive disconnect between the stars of sports and their customers- the people who pay their grossly inflated and obscene salaries.
You are killing yourselves. It’s clearly suicide. Stop talking politics. Soon, you’re going to be playing in front of empty stands. Soon, your ratings will plummet even further. Soon, your apparel and memorabilia will stop selling. You’ve made a tragic mistake and miscalculation.
Before I get to the reason pro athletes should keep politics away from their sports, let me ask LeBron James and his NBA pals a few very important questions.
LeBron, how come you never said a word, let alone threatened to end the season, over black-on-black genocide in big cities across USA? Thousands of black young men are dying on the streets of every inner city. Why don’t you care?
LeBron, how about Chicago? Why doesn’t it bother you that 50 to 100 innocent citizens are shot there every weekend? The victims are virtually 100% black. Why isn’t that worth a boycott?

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